This policy covers all our games
Privacy Policy
Mobile applications, websites and official game hub
Last updated: August 2026
This Privacy Policy explains how SURVIVAL GAMES LTD collects, uses, shares and protects personal data when you use our mobile applications, visit survivalgamesstudio.com or use a Survival Games-branded service.
1. Who we are
SURVIVAL GAMES LTD (company number 12243817) is a company registered in England and Wales. Our registered office is Office 34a, Business Centre, 9 Lydden Road, London SW18 4LT, United Kingdom. Survival Games is the controller of the personal data described in this policy unless stated otherwise.
Privacy and data-rights contact: support@survivalgamesstudio.com
2. Scope and games covered
This policy applies to survivalgamesstudio.com, the Survival Games-branded parts of the official Raft Hub and the following games, including renamed or successor versions:
- Raft® Survival - Ocean Nomad
- Raft® Survival : Desert Nomad
- Raft® Survival: Multiplayer
- Raft® Survival Adventure Quest
- Raft® Survival: Sandbox Game
- Let’s Survive - Survival games
- Dead.io - Zombie Survival Game
- Grand Sniper: 3D Shooting Game
- Survival Stories: Novel Games
Section 3.5 identifies the processing profile for each game. App Privacy and Data Safety information supplied to Apple and Google is maintained for each released build and is intended to be consistent with this policy. If a build changes its SDKs, permissions, purposes or data flows, the affected disclosures must be updated before release.
Apple, Google, Aghanim, advertising partners, social-login providers and linked third-party services may process data under their own notices. This policy explains Survival Games’ role and the data we receive or direct those services to process.
3. Data we process
3.1 Websites and the official Raft Hub
survivalgamesstudio.com uses Google Tag Manager as tag-management infrastructure. Standard hosting/security logs may record IP address, request time, requested page, referrer, browser/user-agent and device information. Depending on consent and tag configuration, website measurement may also process cookie or similar identifiers and page-interaction events. Non-essential tags and cookies do not run before consent where applicable law requires it.
The official Raft Hub at rafthub.survivalgamesstudio.com is operated using Aghanim. To log in, receive offers or complete a purchase, Aghanim may process a player or account ID, login method, email or social-login information, country, age confirmation, device/browser data, consent choices, purchases, virtual items, loyalty activity and support information. Survival Games receives the information needed to verify the player, deliver entitlements, prevent fraud, operate offers and provide support. Aghanim’s privacy, terms and refund information are presented on the Hub.
3.2 Data from our games
The categories below are processed only where the corresponding SDK or feature is active in the game profile in section 3.5, and subject to device settings, region and privacy choices:
- Device and app information. Device model, operating-system version, language, region, app version, network type, carrier, IP address, time zone, screen/performance characteristics and installation identifiers.
- Identifiers for attribution and advertising. IDFA on Apple devices, Android advertising ID, vendor/device identifiers, app-instance or installation IDs and campaign attribution data. On iOS, the game and its SDKs do not access IDFA unless ATT status is authorised. On Android, use of the advertising ID is subject to device settings, consent and applicable law. SKAdNetwork may be used for privacy-preserving measurement.
- Usage and gameplay data. Game launches, sessions, screens/features used, progress, levels, quests, story choices, purchases, virtual-currency/reward events, ad impressions/interactions and campaign events.
- Multiplayer and player-profile data. A generated player ID, nickname, room code/list, session/match information, shared world or raft state, leaderboard score, rewards, connection status, interaction events and security/anti-cheat signals. A nickname can be visible to other players.
- Diagnostics. Crash logs, stack traces, error codes, launch time, frame rate, memory/device state and related technical events. Automated diagnostic records are configured not to contain gameplay communications or support-message content.
- Push notifications. If notifications are allowed, a push token, app/device information and delivery or interaction status. Notifications can be disabled in device settings.
- Purchases and subscriptions. Product, transaction or receipt identifier, entitlement and subscription status, price/currency information supplied by the store or Hub, delivery status and anti-fraud signals. Survival Games does not receive full payment-card or bank details.
- Support data. Email address, player ID or nickname, app/device information, purchase receipt/order ID, and the content and attachments you choose to send.
3.3 Local and online game data
Single-player progress is commonly stored on the device unless the game states otherwise. Removing a game, clearing local data or changing devices may remove non-restorable progress. Multiplayer, leaderboard, entitlement, anti-fraud and Raft Hub data is transmitted to the relevant online service. A game may use a generated player ID without requiring a full Survival Games account.
3.4 Data we do not seek
We do not ask for a real name, postal address, telephone number, contact list, precise GPS location, health data, biometric data or private device messages to provide the games. We do not intentionally collect special-category or similarly sensitive personal data. Please do not place such information in a nickname or support request.
3.5 Game-level processing schedule
The following schedule is the disclosure baseline for current releases. All listed games use the common analytics, diagnostics, attribution and push stack described in section 6. LevelPlay and mediated advertising partners process data in ad-supported builds. Apple, Google or Aghanim processes purchases through the applicable checkout.
| Application | Core processing profile | Additional feature data |
|---|---|---|
| Raft® Survival - Ocean Nomad | Analytics, diagnostics, attribution, push, advertising mediation, purchases/subscriptions | Gameplay progress/events; online result sharing; player ID, entitlements and purchase delivery when Raft Hub is used |
| Raft® Survival : Desert Nomad | Analytics, diagnostics, attribution, push, advertising mediation, purchases/subscriptions | Gameplay progress and events; store purchase and entitlement status |
| Raft® Survival: Multiplayer | Analytics, diagnostics, attribution, push, advertising mediation, purchases/subscriptions | Player ID, nickname, room code/list, shared-raft state, multiplayer session and interaction data |
| Raft® Survival Adventure Quest | Analytics, diagnostics, attribution, push, advertising mediation, purchases/subscriptions | Gameplay progress, quests, purchases and in-app events |
| Raft® Survival: Sandbox Game | Analytics, diagnostics, attribution, push, advertising mediation, purchases/subscriptions | Player ID/nickname, PvP session, raft state, leaderboard score, rewards and room data |
| Let’s Survive - Survival games | Analytics, diagnostics, attribution, push, advertising mediation, purchases/subscriptions | Local gameplay progress, purchases, virtual currency and reward events |
| Dead.io - Zombie Survival Game | Analytics, diagnostics, attribution, push, advertising mediation, purchases | Gameplay progress, arena events, upgrades, purchases and rewards |
| Grand Sniper: 3D Shooting Game | Analytics, diagnostics, attribution, push, advertising mediation, purchases | Gameplay progress, mission events, purchases and rewards |
| Survival Stories: Novel Games | Analytics, diagnostics, attribution, push, advertising mediation, purchases | Story choices, progress, purchases and reward events |
A listed feature processes data only when active or used. Store declarations must reflect the actual platform build, including whether advertising, multiplayer, subscriptions, website purchase delivery or a particular SDK is enabled.
4. Why we use data and our legal bases
- Provide games, multiplayer and purchases (contract). Run requested gameplay, rooms, matchmaking, leaderboards, subscriptions, virtual items, purchase delivery, Raft Hub features and customer support.
- Consent. Use or access device information for analytics, attribution or advertising where consent is required; access IDFA for tracking; send push notifications; deploy non-essential website tags; and show personalised advertising. Consent can be withdrawn without affecting earlier lawful processing.
- Legitimate interests. Maintain stability and security, diagnose crashes, prevent fraud/cheating, protect multiplayer integrity, measure aggregate product performance and administer the business where those interests are not overridden by user rights.
- Legal obligations and claims. Keep accounting records, respond to lawful requests, enforce rights and establish, exercise or defend legal claims.
5. Advertising, attribution and consent
Ad-supported games use Unity LevelPlay (formerly ironSource) as the principal mediation platform. LevelPlay may request an advertisement from a mediated advertising partner, including partners identified in the in-game consent interface. The available partners can vary by build, region and impression.
- Where consent is required for device storage/access, analytics, attribution or personalised advertising, consent-dependent components do not initialise or transmit data until the required choice has been recorded. Components strictly necessary to display the privacy interface, secure the game, prevent fraud or serve permitted contextual advertising may operate without advertising consent where law allows.
- The in-game consent interface identifies relevant purposes and available advertising partners. In regions where a reusable consent interface is required, it can be reopened through Privacy Choices.
- On iOS, ATT controls access to IDFA and tracking across apps and websites owned by other companies. Refusing ATT does not prevent contextual ads or SKAdNetwork measurement.
- AppsFlyer receives in-game events for attribution and campaign measurement. Configured campaign partners may receive limited postbacks in accordance with user choices and law.
- Users can change advertising/tracking choices through Privacy Choices, applicable device settings or support. Withdrawal prevents future consent-based processing by components we control after the choice is received.
Current LevelPlay advertising-partner information is available through the consent interface and Unity’s privacy information.
6. Service providers and other recipients
We disclose only data reasonably needed for the purposes above. A provider may act as our processor/service provider, an independent controller/business, or in both roles depending on service and jurisdiction. Advertising partners may determine their own advertising and fraud-prevention purposes. Processing carried out on our behalf is subject to contractual and legal safeguards.
| Provider | Purpose and typical data | Privacy information |
|---|---|---|
| AppsFlyer | Install attribution and campaign measurement; device/installation identifiers, IP address, app and device data, ad and in-app events, and consent status. On iOS, AppsFlyer receives IDFA only after ATT authorisation. Limited campaign postbacks may be sent to configured campaign partners. | Provider policy |
| Google Firebase | Analytics events, app-instance identifiers and device/app data; Crashlytics crash and diagnostic data; Remote Config requests; Firebase Cloud Messaging push tokens and delivery data. | Firebase privacy |
| AppMetrica | Product analytics and attribution; app/device information, installation identifiers, session and event data, diagnostics, IP address and approximate region derived from IP. We do not request precise GPS location for AppMetrica. | Provider policy |
| Unity LevelPlay / ironSource | Advertising mediation and delivery; device and advertising identifiers, IP address, app/device data, ad requests, impressions, clicks, reward events, fraud signals and consent choices. LevelPlay may select mediated advertising partners. | Provider policy |
| Survival Games diagnostics | Limited technical event and error information, such as app version, device/OS type, installation or session identifier, timestamp, error code and performance state. These services are used for stability and incident investigation and are configured not to receive gameplay content or communications. | Provider policy |
| Google Tag Manager | Tag management on survivalgamesstudio.com. Depending on consent and configuration, deployed tags may process page URL, referrer, browser/device information, IP address, cookie identifiers and website interaction events. | Provider policy |
| Aghanim | Operates the official Raft Hub and web shop. It may process a player/account ID, login method, email or social-login information, country, device/browser data, consent choices, purchases, virtual items, loyalty activity and support information under its own notices. | Provider policy |
| Apple and Google | App distribution, payments, subscriptions, refunds, store fraud prevention and store-provided analytics. They process this data under their own terms and privacy policies. | Apple privacy Google privacy |
Adjust is not an active data-processing provider in the current baseline. Legacy Adjust components, if present in a transition build, are disabled and must not initialise or make network requests. Adjust will not be reactivated unless the affected policy, store declarations and consent configuration are updated before release.
We may also disclose data to professional advisers, auditors, insurers, law enforcement or regulators where necessary, or in connection with a merger, financing, reorganisation or sale, subject to safeguards and notice where required.
7. International data transfers
Our providers may process data in the United Kingdom, EEA, United States, Israel and other countries. Where UK or EEA personal data is transferred without an applicable adequacy decision, we use an approved mechanism such as the EU Standard Contractual Clauses and, for UK transfers, the UK International Data Transfer Addendum or International Data Transfer Agreement, together with transfer-risk review and supplementary safeguards where appropriate.
8. How long we keep data
Retention varies by game, provider, configuration and legal requirement. The periods below are intended maximums or deletion criteria unless a shorter period applies. Limited records may be kept longer for security, fraud prevention, litigation or legal obligations.
| Data | Typical retention or deletion criterion |
|---|---|
| Crashlytics crash data | Generally 90 days, subject to Google Firebase configuration and legal/security needs. |
| Analytics and product events | Normally up to 14 months in identifiable or pseudonymous form, then deleted or aggregated, unless a shorter app or provider setting applies. |
| Attribution and advertising data | Kept only for campaign measurement, fraud prevention and legal compliance; provider limits and our settings apply, and AppsFlyer data is not intended to be retained longer than 24 months. |
| Push notification tokens | Until notifications are disabled, the app is uninstalled, the token becomes invalid, or the related service is no longer provided. |
| Multiplayer and player-profile data | Active session data is retained for the session and short operational period. A player ID, nickname, entitlement, leaderboard, security or anti-fraud record may be retained while the related feature or service is active and for a limited period afterwards. |
| Raft Hub account and shop data | Retained by Aghanim and relevant payment providers under their notices for account operation, transaction delivery, refunds, fraud prevention and legal compliance. Survival Games keeps only the records it needs for entitlements, support and accounting. |
| Support correspondence | Up to 24 months after the request is closed, longer only if needed for a dispute or legal obligation. |
| Purchase and tax records | For the statutory accounting period, generally six years in the United Kingdom. |
| Survival Games diagnostic logs | A short rolling period or until the relevant incident is resolved, then deleted or aggregated. |
| Local game progress | Stored on the device until cleared or the app is uninstalled. Server-backed multiplayer, entitlement, leaderboard and shop data follows the criteria above. |
| Website analytics and security data | Website measurement data is normally retained for no longer than 14 months; security logs are kept for a short rolling period unless needed to investigate abuse or an incident. |
9. Your choices and controls
- iOS tracking. Settings → Privacy & Security → Tracking.
- Android advertising ID. Use Android or Google advertising/privacy settings to delete or reset the advertising ID and manage ad personalisation.
- Consent choices. Open Privacy Choices in the game or the Raft Hub’s Consent Preferences to change a consent choice. Contact support if assistance is required.
- Push notifications. Disable notifications for the game in device settings.
- Nickname and local progress. Change a nickname using the available game control. Local progress can be removed by clearing game data or uninstalling; keep any supported backup before doing so.
- Support and rights requests. Email support@survivalgamesstudio.com. We may ask for the game, platform, player/installation ID or order ID needed to locate a record. Do not send more information than requested.
10. UK and EEA data-protection rights
Subject to legal conditions and exceptions, users may have rights to access, correct, erase, restrict or object to processing, receive certain data in portable form and withdraw consent. Users may complain to the UK Information Commissioner’s Office or their local EEA supervisory authority.
To exercise a right, email support@survivalgamesstudio.com. We normally respond within one month and may request proportionate information to verify the request. Aghanim, Apple, Google or an advertising partner may also provide a direct request process for data it controls.
ICO complaints: ico.org.uk/make-a-complaint/
10.1 ADDENDUM FOR EEA RESIDENTS (EU GDPR REPRESENTATIVE):
If you are a resident of the European Union, the EU General Data Protection Regulation (EU GDPR) applies to the processing of your personal data.
SURVIVAL GAMES LTD, a company organized and existing under the laws of England and Wales (the Data Controller), has appointed its affiliated EU entity as its designated representative in the European Union in accordance with Article 27 of the EU GDPR.
If you have any questions about how we handle your personal data, or if you wish to exercise your data subject rights (such as the right to access, delete, or restrict your data), you can contact our EU Representative directly:
EU Representative Name: JMH DEVELOPERS OÜ
Postal Address: Vesivärava tn 50-212, Kesklinna linnaosa, Tallinn 10152, Harju maakond, Estonia
Dedicated Email Address: support@jmhdevelopers.com
Our EU Representative is authorized to act on our behalf and serve as a direct point of contact for EU users regarding all matters related to EU GDPR compliance.
11. California and other US state rights
Depending on residence and whether a law applies, users may have rights to know/access, correct, delete, obtain a portable copy, opt out of targeted advertising or sale/sharing, limit certain sensitive-data uses and appeal a refusal. We do not discriminate for exercising a right.
We do not sell personal information for money. Disclosure of device identifiers, usage/ad data or approximate location to LevelPlay, mediated advertising or attribution partners for personalised or cross-context behavioural advertising may nevertheless be considered a “sale”, “sharing” or targeted advertising under some US state laws.
- To opt out, use Privacy Choices or email support@survivalgamesstudio.com with the subject “US Privacy Opt-Out” and identify the game, platform and player/installation ID. We will disable eligible future processing and transmit available opt-out signals to providers we control.
- Website visitors can use the applicable cookie/consent control. Where legally required and technically applicable, we honour Global Privacy Control as an opt-out signal for browser-based sale/sharing or targeted advertising.
- We do not knowingly sell or share personal information of users under 16. Parents or guardians may contact us if they believe this occurred.
- An authorised agent may submit a request where law permits. We verify requests using proportionate information already associated with the device, player or transaction.
12. Children and teenagers
Our games are general-audience products and are not enrolled in the App Store Kids Category or Google Play Designed for Families programme. They are not directed to children under 13, and we do not knowingly collect personal data from a child under 13 without legally valid parental authorisation. Users below the age of legal majority should use the games only with a parent or guardian’s involvement.
A store age rating describes content suitability and does not mean a game is directed to children. We do not knowingly use personal information of users under 16 for personalised or cross-context behavioural advertising. Where we learn that a user is a child or receive a legally relevant platform/device signal, we apply required restrictions, avoid personalised advertising and delete personal data where required. Parents or guardians may request review or deletion.
13. Security
We use reasonable technical and organisational measures appropriate to the data and risk, including access controls, encryption in transit for data sent from games and websites, data minimisation, provider review and incident-response procedures. No transmission or storage method is completely secure. We notify affected users and regulators when law requires.
14. Changes to this policy
We may update this policy when games, providers, websites or legal obligations change. The cover date shows the latest version. Material changes affecting rights or relying on new consent will receive additional notice and consent where required. Earlier versions may be requested from support.
15. Contact
SURVIVAL GAMES LTD
Company number 12243817
Office 34a, Business Centre
9 Lydden Road
London SW18 4LT
United Kingdom
Email: support@survivalgamesstudio.com